for years, silicon valley looked down on salespeople.
we were the talkers. the ones who “didn’t build anything.”
meanwhile, engineers were gods. they built the tools and ran the world.
then something changed.
the machines started building themselves.
in the age of ai, technical skill — the very thing that once made engineers untouchable — has become a commodity.
anyone can spin up an app, write an api, or generate code with a prompt.
what can’t be automated?
trust. judgment. human connection.
sales.
for a long time, i thought i’d chosen the wrong path.
i learned to code at night, believing that sales was somehow lesser.
but now, the same people who once looked down on sales are asking for help.
they don’t have a technical problem. they have a go-to-market problem.
they can build anything, but they can’t sell it.
growth at all cost blinded us from the only metric that ever mattered: revenue.
selling isn’t magic. it’s iteration.
a process that compounds with every rep, every call, every failure.
you can study it the same way you study python or sql.
you can debug it, optimize it, deploy it.
most people don’t, because sales feels personal. emotional.
it’s the last domain where judgment still matters.
that’s exactly where i decided to build.
discogenie is for the builder who found themselves selling.
the technical founder who has to pitch.
the agency owner who accidentally became a salesperson.
the operator who realizes that every conversation is a sale.
upload your calls. it analyzes them, finds the gaps, and helps you iterate.
it’s not a script generator; it’s a mirror.
selling isn’t just about what you say.
it’s about understanding why people change — or why they don’t.
fear, inertia, ego. the human side of every deal.
discogenie helps you see those patterns so you can break through them.
ai will replace the builders who stop learning.
but it will never replace the ones who know how to connect, persuade, and close.
you can’t automate persuasion.
you can’t api your way into trust.
and you can’t replace a great discovery call with a chatbot.
discogenie helps founders and operators sell with the precision of top reps
by treating sales like a craft that can be mastered.
because the best builders don’t just create products; they create demand.
the skill that compounds fastest is the one most people avoid: selling.
most of the problems i see with men in relationships, romantic or otherwise, come down to one thing: no boundaries.
we’re too soft. we don’t want to hurt feelings. so instead of respecting ourselves, we let people walk all over us.
the irony is when you set boundaries, people usually respect you more. it feels good. better than swallowing resentment until it explodes later.
example: “hey, i don’t like when you grab me like that. we’re going to stop doing that, and do this instead.”
sounds confrontational, but it doesn’t have to be. it’s just clarity.
another reason to set boundaries is it shows you who you’re dealing with. if they handle it well, you can keep building with them. if they don’t, you just learned something important about your future together.
there’s a clean way and a dirty way to do this. clean is direct but respectful. you keep their dignity intact. dirty is making it about winning or shaming.
if more of us set clear boundaries, we’d have healthier relationships and probably a lot fewer divorces.
]]>i’m usually not one to post stuff like this—i kinda don’t care—but everyone else is doing it, so why not.
• 2023: absolute killer year in sales. felt on top of the world.
• 2024: meh, not so hot (for everyone in sales).
• 2025: now i’m unemployed—again. 6th time in my 20s.
in the background, i’ve been teaching myself to code ~3.5 years—mostly ruby, some rails. biggest leap at ryan kulp’s camp (5–12 hrs/day). squeezed months into two weeks.
sales jobs can be soul-sucking, and learning to code under quota pressure is tough. friends in eng learn faster on the job. jealous? yeah. kept plugging anyway.
my last role “moved upmarket,” my manager was probably done with me. no hard feelings. sales is an incredible skill—the God Skill—but I want to dive into rails & building apps now.
i’ll probably need a job eventually. i want a few months of minimal distraction: code rails, read, fundamentals, get the six pack back. keep costs low and try to ship something with recurring revenue. if not, fine.
1) deepen ruby on rails expertise
2) build & launch saas products
3) leverage sales experience
4) maintain personal momentum
5) long-term vision
1) sustainable freedom — tight budget + apps that pay for themselves.
2) professional growth — sales + coding is a cheat code.
3) personal fulfillment — I like making things; forcing it often feels good later.
so here I go—2025: all-in on rails, build real products, and see how far the sales/dev combo goes. let’s do this.
Carlos
]]>selling has let me date women out of my league, land jobs I shouldn’t, make more money than I knew what to do with & keep growing. and it starts with learning to cold call.
closing is a harder job in the abstract, but day-to-day, cold calling is the thing everyone avoids. outbound is an algorithm—volume in, results out.
I condensed my experience across 150,000+ cold calls into a short (< 2 hours) course. the goal: remove guesswork so you’re always ready to respond, like an algorithm.
why learn to cold call? it’s the fastest way to revenue from cold channels & the cheapest. you need a phone, scrappiness, and hustle.
maybe you’re a founder with a product but no revenue. an SDR/AE who needs to pick up the phone. or validating a new service. cold calling gets you data fast.
my first month selling web design, I made $7,000 without knowing how to make a website. I did know how to cold call.
cold calling is the god skill. the one skill that creates magic out of thin air.
learn more about it below:
Carlos
]]>we also live in the middle of a pandemic (right?). one thing i’ve seen a few times now is that we are now acting like my nomad friends act. kinda miserable.
how vital is community? how important is a social circle? i think we realize it’s essence once we have it taken away from us. the social circle is really the conception of “happiness” if we can use that word. when people think of being happy, it’s generally not in the singular sense. there is always some plurarlity to it.
when we really boil it down, what you want to be is generally happy with the right social circle around you. remove the circle and you have a temporary form of happiness. even the most introverted people i know, like to hang loose every once in a while.
]]>it is not enough to want things to happen into existence. you must actively get rid of the things you don’t want to achieve the outputs you do want.
it is a matter of reducing inputs (drinking with friends, drugs, eating bad food, hanging out with people you don’t want to because you feel obligated to), and replacing it with productive outputs that move the needle (learning to code, learning to sell, working out, getting good sleep, consistency).
it is only by getting rid of things that you can produce things. it is only by sacrificing the short term, that you can gain the long term.
Carlos
]]>For this post I want to focus specifically on goals that require time invested, things are under your control. Things you can do today, that compound into tomorrow.
Laziness, drinking with friends, Netflix, video games, etc. Most of these activities prevent us from tackling our objectives. These activities are meant to be consumed easily. It is a perfect storm. It’s very easy to go socialize & or play video games with your friends instead of sitting down and hammering out an essay, a movie script, a new product idea.
The solution I’ve found that works better than anything I’ve ever done so far is tracking your time. Although for me personally, that hurts to hear & write, it works very well & is an easy way to measure everything you do.
I’ll show you how I more than tripled my productivity towards my goals in a month using Google Sheets & the Pomodoro technique, and how you can literally do it right now yourself.
Insert the Pomodoro technique, the lifesaver. In the era of rampant ADHD, it’s very hard to sit down & focus. Many things are actively snatching your attention.
The Pomodoro gives you the chance to create your own attention. (Otherwise known as time boxing.) You’re deciding to have a singular focus for the duration.
Instead of saying “I’ll write some code today” it becomes “I will write code for the next n mins”.
This is generally followed by a 5 min break, which I find useful to clear my head and refocus. This break period helps you stay focused over longer sessions.
Insert Google Sheets. With Google Sheets you can track how many Pomodoros you complete.
I thought I had a great month of programming in November, but I’m sad to say that for the entire month I had only written a grand total of… 6 hours of code. It felt like I had done a lot, but the data showed the opposite.
Come December, armed with this knowledge, I more than doubled it my first week. By the end of December I had done 30+ hours of code—over 5× November. January started even hotter.
Take programming out of the equation. Use the sheet to track your reading goals, gym goals, nutritional goals. Track a unit of work completed (a gym session, a Pomodoro of reading, guitar practice, etc.).
I put a 1 on my sheets if I went to the gym that day.
I actually thought tracking things sucked at first. It felt over the top & like a lot of work. Adjusting was annoying for the first week. But it’s made me much more studious. At first I had a hard time programming for 1 hour straight. Now it’s normal to knock out 3+ hours a day. (I work a full-time sales job!)
The learning/goal-hitting process feels chaotic. But the more deliberate practice you do, the more deliberate practice you can do.
“The mind adapts and converts to its own purposes the obstacle to our acting. The impediment to action advances action. What stands in the way becomes the way.” — Marcus Aurelius
I went from struggling to write code daily to looking forward to it. It gamified the process for me.
If you’ve had a hard time hitting your goals in the past, give time tracking a shot. Don’t overcomplicate it—track the essentials & move on.
Carlos
]]>I’m constantly asked how I can bang out 100+ dials a day.
It’s incredibly simple: I distract myself. I’ll watch something while I’m cold calling—like a livestream or a mindless show.
With an industry 5% pickup rate, most people won’t answer. You should already have your list and talk tracks. When someone answers, flip the focus on immediately.
This is easier once you’ve been prospecting a few months and know your product, ICP, and objections.
This is how you can get into 150–200 calls/day when prospecting is your main task. It makes cold calling easier.
Carlos
]]>learning stretches your mind, and that stretching drains energy. I’ve made hundreds of thousands of cold calls—500 calls might be tiring but manageable. but I can only spend 3–5 hours learning Rails before I’m mentally cooked.
once the learning muscle is built, muscle memory kicks in. energy required for output drops.
i just tell myself it’s not forever.
Carlos
]]>Really a week. A day doesn’t give you enough time to make an educated decision however it allows you time to make a more educated decision rather than if you made it on the spot.
This got me thinking about waiting & emotional reactions & chemicals.
When we’re being jerked around emotionally, we tend to become irrational (to an extreme). This happens to me a lot.
I’d say when I’m 100%, I’m really 110%. However when I’m out of my center, I tend to overthink everything & I cannot stop thinking about the subject.
So something I do is give myself permission to wait.
Waiting allows you space to feel your feelings, and be alright with it.
Generally speaking I hate feeling feelings. I’d rather get rid of them.
But I’m learning it is more of an art than a science. I am learning to dance with the feelings instead of ignoring them (something I would do before, which was very unhealthy).
Give yourself permission to wait.
Wait a day. Then a week. Then realize it was pretty much all in your head.
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